| |
| |
|
Advertising Information |
|
|
|
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser. I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain! There are essentially five common 'Newspaper And Magazine Advertising Myths'? Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is? Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising. If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere. So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple! So let's get started? **************************************** Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication **************************************** Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts! It doesn't matter how good your ad looks. What counts is how much money you made from the ad! Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response. Never forsake this goal for creating a good looking ad! **************************************** Advertising Myth 2: Your company name needs to be prominent in the ad **************************************** Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad. **************************************** Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional' **************************************** Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly. You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!). **************************************** Advertising Myth 4: You should use a design agency to create your ads **************************************** Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles. All other design agencies will never get the results you should expect with your newspaper and magazine advertising. In almost every case you are better equipped to create your own advertising rather than using a design agency. You'll save thousands of dollars and almost certainly make more money from the advertising you create. **************************************** Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space **************************************** This is the number one mistake people make with their newspaper and magazine advertising. You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy. Contrary to popular belief an ad crammed full of relevant and benefit written copy always *substantially* wins over an ad without lots of copy. *** So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box. You must break from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar! JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of EBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
Nine Power Words To Punch Up Your Ads As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth. Placemat Ad Advertising Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.This is an idea not new by any means, but it can prove to be very profitable to you if done right. What Do Your Ads Say? Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything. The Graphic Problem Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. The Secrets To Successful Radio Advertising Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising?Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on. Grab Your Share of Untold Amounts of Advertising Dollars If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California. Advertising That Annoys: The Real Story Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. How Much Money Do I Need to Spend on Advertising? Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. Create Your Own Business Cards, Part 1 In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. Using The Popularity of Celebrities and Currrent Events to Promote Your Business In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Improve Your Promotional Flyers And Improve Sales Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. Understanding The Basics Of Advertising I get the L.A. Print Advertising: Knowing What To Put In Your Ads So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. 10 Ways to Advertise Your Business For Free! At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline. How To Create A Better Brochure Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. Do I Need Raised Letter or Full Color Business Cards? If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color. Information To Include On Your Business Card The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field. Is Your Advertising... Sexy? Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here. Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?There are really only two key elements that will determine how well your brochure is received by prospects. Advertising Agency In Boston: Tips and Tricks The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.
|
| home | site map |
| © 2006 |
