| |
| |
|
Book Marketing Information |
|
|
|
Super Profitable Techniques for Selling Books By Mail
The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales. Two "angles" have greatly contributed to this phenomenalgrowth in total sales. One is the practice of offering a wide selection of books via"mini-catalogs" The other "angle" is the practice of sendingthese "mini-catalogs" to prospective buyers as "inserts" inprinted materials the prospect has already ordered. Mini-catalogs are usually printed on 8 1/2 x 11 sheets ofpaper, then folded in half along the length, and simply slippedinside the covers of a magazine or the folds of a newspaper.Often-times, a mini-catalog is folded and sent out as aself-mailer. Both of these methods of obtaining circulation arevery profitable. A book-selling "mini-catalog" is made up of a "full-pagecommercial" on the front page. This is your main sales thrust, orprimary attempt to sell a "featured" book with ease of yourmailings. The second, third, and half of the last page of themin-catalog should be two columns of listings of other books youhave to offer. Each listing should consist of the title of the book offered,followed by a short description of either the book itself, or howthe book can benefit the buyer. This is then followed by thecatalog number of the book, and the price. The bottom half of the page of your mini-catalog should bedevoted to your customer order coupon. The "mini-catalog" shouldbe typeset, and printed on a different color of paper for eachmailing. Recent sales results indicate that the better qualitypaper your mini-catalog is printed on, the more sales it bringsin for you. Once you've got a mini-catalog with which to advertise yourbooks, you must bring all your efforts to bear on the problem ofobtaining maximum circulation of your mini-catalog among theprospective book buyers. The easiest and least expensive method is as follows: Check atyour newspaper offices for a listing of all their distributorsand/or route carriers. Contact these people and ask them to giveyou a price they would charge to include one of yourmini-catalogs with each paper they sell or deliver. Determine howmany "mini-catalogs" you'll need for this kind of distributors,have that number of mini-catalogs printed, hand them out to yourcontracted distributors and newspaper carriers; then sit back andprepare to fill book orders. It's simple and easy, but best ofall it really results in big profits for your book-sellingbusiness! Another simple method would be to line up students fromdifferent junior high schools in your area, and pay them each $10per thousand to deliver your mini-catalogs door-to-door. If youhave junior high school age children, this could be the easiestand least expensive method of distribution for you. Major cities also have professional distributing services whichdeliver advertising material to the residents. Check your localphone directory for their names and addresses. The orders which you develop through the local distributionmethod can be filled by mail. To expand your market beyond the local area, you need tosolicit the business by mail. Several excellent books areavailable on developing sales by mail. Follow these steps then sit back and prepare to fill book orders. It's simple and easy. Note to editors: $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Five Tips To Consider When Choosing A Publisher Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.Research the legitimacy of your prospective publishers. Speaking for a Publication Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. The Lecture Experience: Part I During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie. Online Book Promotion Beats Traditional Seven to One - Part 2 Think of Your Promotion Time and BudgetMost one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Get Rich Writing Fiction Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. FAQs about Book Signings Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1. What do you get paid to do a book signing?It depends on where the book signing occurs. Why Writers Dont Do a Book Signing Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:1) It's not worth the time; there's not enough money in it.2) Speaking is where the money is. The Book Signing Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Secrets to Selling Books by Mail This is intended for informational purposes only. Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. Ten Ways to Make Your Book Outsell Another Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1. Buzz-Based Book Marketing Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2 Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. Plays Well With Others to Become an Instant Author You wrote a tips booklet. Maybe more than one. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. Interview with Book and Marketing Coach-Judy Cullins - Part 1 To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion? A 1- The best promotion is a natural promotion--that authors will actually do. Extend Your Books Life With a Sales Letter Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. 10 Reasons Why People Attend Book Signings This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. Comments From A Book Reviewer For the past several years I have been reviewing books for my own site, Bookpleasures.com, as well as many other sites. Book Signings Are Pure Gold So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them.
|
| home | site map |
| © 2006 |
