| |
| |
|
Branding Information |
|
|
|
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees: "Unlicensed Areas" "If you are called into an unlicensed territory for service, you may service that particular client. You will obviously pick up additional clients in those areas from referrals, leads and people who see the truck. It's ok to service these customers. However, you must: Not have over one-third of your clientele out of your exclusive territory Give up these clients if we sell that adjacent territory to a new franchisee You must let us know which other area you are working in We don't recommend washing cars outside your exclusive territory because it will cost you many hours in travel time over the course of a week. Fifteen minutes here, twenty minutes there. It adds up, trust us. We have assigned you an exclusive area, which will more than suffice. After all: You know the area You live in the territory You have a perfect mix of business We spent money marketing that area If you are occasionally called to a non-assigned or unlicensed territory and you find another franchisee is also working that area, it's ok to split the area amongst yourselves with the understanding that which ever buildings/customers they were doing prior to your coming in that area you should honor. You and the other franchisee might both have to give up those customers if we sell or assign that territory and retreat back to your exclusive territory. Be advised that this can happen and it has before. If these customers you have been servicing are very important to you, you may want to purchase that additional area. We of, course, would love for you to have this as part of your exclusive territory because you are one of our best franchisees. Contact your regional director to start the negotiation process. And, by the way, don't bring your attorney to the negotiations. This is a very informal procedure. We are all on the same team. If you can handle the additional customer demand and our staff likes you, I'm sure we can negotiate a fair deal for all concerned." If you are a franchisor of a home based or service franchise system you must address this situation or you might wind up in court defending what is generally understood by all parties anyway. Think about this and get your policy ready and let it be known. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Play it Again Sam The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.Consistency cannot be stressed enough in brand development: whether it is a color or a font, where you place your logo, the schedule for newsletters and promotions, or the way the receptionist answers the phone. Eye On The Pie: Branding From an Investors P.O.V. When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie. Hiring the Right Graphic Designer for Your Small Business Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. 10 Secrets for Free Media Placement Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it will be your most profitable year yet!1. Write an attention grabbing headline. Brand Lo-o-o-o-o-ve... So.. A Lesson in Branding from Paris Hilton I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank. Value-pricing Strategy: Were not The Cheapest but... In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. Business Case Study Automotive Detailing Franchise Company How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded. Top Eight Mistakes to Avoid When Naming Your Business Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. The Big-Pay Off -- Brand Value Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties! Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. Brand Image - Brand Identity Guru Having a brand image is not a "have or have not" proposition. Everyone has one. Managing the Corporate Brand - a Reputation Perspective Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Power Your Word for Profit Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost. How to Create Your Own Mail Order Products Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product. Brand Components Your brand is the culmination of everything about you and your business. It is how people come to know you. Image is EVERYTHING The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Why You? -- Professional Identity Branding You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be selling up hill.As Robert Krumroy, Identity Branding, Inc. Do What Works "Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. Brand Extension; Going from Consumer to Commercial As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche.
|
| home | site map |
| © 2006 |
