Branding Information

Branding Information

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business


On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry.

Corporate Internet Branding is only Part of A Business Success


Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

Corporate Logo Design - 6 Keys to Success


A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

The Very Basics of Design


Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market.

Trade Journals in Franchising


As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.

Business Case Study Automotive Detailing Franchise Company


How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

Whats In A Name? When It Comes To Your Business, Plenty!


Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? -- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think.

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards


June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.

Mascots - The Killer Promotional Concept


Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".

The Aim of the Name


Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same.

Brand Boring or Brand Buzz?


I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad.

Branding: What Not to Do


Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.

A Lesson in Branding from Paris Hilton


I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.

Why Should I do Business With You?


It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Product Positioning for Enterprise Software and Information Technology Companies


Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning.

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MORE RESOURCES:

Wal-Mart Learns A Branding Lesson
Branding Strategy Insider, FL - 15 hours ago
It has learned one of the great secrets of branding the hard way. In 2006 the company made a huge, but relatively commonplace error. ...


CallFire's Auto Dialer Solution Helps Company Get Feedback ...
TMCnet - 5 hours ago
The review explained how CallFire’s solution was able to help a client overhaul its branding efforts by getting input from existing customers. ...


Holy Cow Branding Wins International Award
Carolina Newswire (press release), NC - 3 hours ago
Cary, NC: Holy Cow Branding, Inc. announced today that the firm was recognized with a silver award by the International Davey Awards for their work on ...
Z promotion & design Receives Two International Design Awards dBusinessNews Triangle (press release)
all 2 news articles


Not Guilty for Man Accused of Branding Six-year-old Child
Courier Herald, GA - Nov 20, 2008
By TERRY WOLF By TERRY WOLF A Laurens County jury returned a verdict of not guilty in the case of a Laurens County man charged with cruelty to children. ...


ArtCal Zine

Re:Public - Aaron Harvey, Proposition 8 and Branding Equality
ArtCal Zine, NY - Nov 20, 2008
By Hrag Vartanian | Features, News | November 20, 2008 Since the crushing passage of LGBT rights activists and their allies have been protesting the vote ...
Shepard Fairey Has A Posse Creativity
all 2 news articles


Balala decries funding delays for tourism re-branding
Kenya Broadcasting Corporation, Kenya - 12 hours ago
Tourism minister Najib Balala has decried the delays in the release of Ksh 1 billion by treasurer meant for the marketing and re-branding of the tourism ...
Plans to construct museum in Kogello Kenya Broadcasting Corporation
all 2 news articles


McDonald's promos Quarter Pounder in Japan with no branding store
QSR Web, KY - 6 hours ago
The two black-and-red generic stores carry no branding and have only two items on the menu, the Quarter Pounder with Cheese Meal and the Double Quarter ...


PIA Branding Program Wins 2008 MarCom Award for Agent Radio ...
MarketWatch - Nov 18, 2008
The PIA Branding Program was presented with a 2008 MarCom Gold Award in the Radio Campaign category by the Association of Marketing and Communication ...


Vertical Branding Announces 3rd Quarter 20008 Financial Results
MarketWatch - Nov 14, 2008
Vertical Branding also showed continued improvement on a sequential quarterly basis, with Q3 2008 revenues up by $0.2 million over Q2 2008, ...


Discovery Channel Turns to BIGSMACKtv to Create Awesome Spots
Digital Facility, MT - 2 hours ago
Based in Philadelphia, PA, BIGSMACKtv is to branding and promotion what hot-sauce is to chili â?" that little bit of spice that makes all the difference. ...

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