| |
| |
|
Internet Marketing Information |
|
|
|
The Forbidden Fruit: Marketing Credit Cards Online
A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets. What type of markets am I talking about? Well, there are quite a few. Industries like travel, web hosting, and dating come to mind. One just has to look at the typical commissions being offered to marketers to promote these types of products to realize that there is quite a large mark-up on these services, and therefore mounds of competition. However, there is one industry that trumps them all: the financial industry. Whether it is mortgages, loans, or investments, there is simply no other market that even comes close to the amount of fierce competition and ultra-high commissions than financial products. The financial market that I'd like to discuss in this article is the credit card market. "In Short, It's Where The Money Is... Literally." Credit card companies have been marketing their cards online since the early days of affiliate marketing. Back then, they had affiliate programs that would pay out anywhere from $10 to $20 per completed credit card application. With increased competition, and more people putting their trust into the web than ever before, this situation has drastically changed. Now, online marketers can pull in a commission of around $30 to $40 for each referral and completed application. This is more than double the commissions being made as recently as five years ago, and more accurately reflects the high profit margins and lifetime value of the customer to the credit card company. With such high commissions, hordes of marketers flock to push these offers on PPC networks such as Google Adwords and Overture, skyrocketing the bid levels up to astronomical heights. It is for this reason that many less brazen marketers shy away from this market, and may even feel intimidated by it. But rest assured, even with such a high level of market penetration, there is ample opportunity for a savvy marketer to experience very handsome profits. "The Secret To Success In This Market Is... " The secret is that a marketer needs to be crafty to succeed in this market. You can't just blindly throw up a PPC campaign, outbid whoever is in the #1 position, and hope to profit. It's just not that simple - this is a mature market. Instead, the best strategy is to uncover ways of sending prospects to the offers that are often overlooked. The fact is, there are unlimited amounts of ways to send leads to highly profitable offers, without paying upwards of $10 per click to do so. Let me just give you one idea to get your mind working. If you sell anything online, then you have probably had the experience of a customer asking if they can pay by check or money order. Even if you have not had a customer ask this, it's likely that some customers are leaving your site if the only option is to pay by credit card. What better time than that, to put a link saying "Need a credit card?" Those who don't will just ignore it. And those who do could not have been your customer anyway, since you only accept credit cards. In that case, you provide them with something that they need and also give them the opportunity to buy your product with the very credit card you referred them to (and pocketed a $40 commission for doing so). You'd be surprised at how effective this method is, and it costs you nothing. You turn a lost customer into a paying customer, and get paid $40 for doing so. What could be better? There Are Dozens of Simple And Low Cost Ways To Market Highly-Competitive Products If you use your head, you can uncover dozens of simple tactics like this to promote highly profitable markets and products at minimal cost. These techniques don't just work for marketing credit cards - they work for any high-demand, high-margin, commodity product. So get cracking, and stop shying away from the competition. Thrive on it! Joe Lloyd, The Money Marketer?, is the founder of Zen Marketing LLC and the online marketing group, Profit Guild?, located at http://www.ProfitGuild.com. His company has recently created a unique and simple system - known as Credit Profits? - that allows online entrepreneurs to earn commissions marketing credit cards online. More information at http://www.CreditProfits.com
MORE RESOURCES:
A-1 Internet Design -Keeping Pace with the Global Internet marketing - PR-CANADA.net (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
The 9 WORST Internet Marketing Mistakes Have you ever wondered how can you possibly figure out how to market your Internet business when you're bombarded with so much conflicting information? Lots of "how to" advice applies to many online businesses.But avoiding common marketing mistakes will work for EVERY business. Joint Ventures - How They Can Benefit Your Business Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings. How To Build a Successful Online Reputation After running an online business (web site design) for a number of years I built a reputation online that helps me to gain and retain a continuous flow of customers. I had no online reputation when beginning my business, but was able to build it up step by step over the last few years. Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before they read your ad or message, so it's important they get noticed.Below are ten simple, but powerful web marketing tips to get your ads or messages noticed. 3 Quick and Easy Steps to Earn Money Online! Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!You might not believe me but the facts are you can. Top Ten Steps To Prepare Yourself for Online Marketing Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get ready follow the following ten tips: 1. Buy an up-to-date computer with a 56k modem or more and Internet capability. Internet Marketing Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the world of Internet marketing. How Can You Can Go From Zero To Hero Overnight? Viral Marketing! Everyone has heard about viral marketing but what is it and how long will it survive?Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail. Nobody Knows You Yet! It is really a small wonder why most people fail in the first 90 days on the Internet (which might explain why most products on the Internet come with 90 day money-back guarantee!). After putting up your web pages in cyber space, to expect people to know of your presence without promotion and marketing effort on your part is a fool's dream. What Great Online Advertising Really Is! Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. Ten Tried And Tested Viral Marketing Campaigns Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. Traditional Mediums versus Search Engine Positioning Banner Advertising:Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. How To Produce The PERFECT Viral Ebook Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.Take the case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn. The ABCs of Online Customer Support Want to provide great online customer support? Want to provide the kind of customer support that will grow your business, by building customer loyalty and satisfaction? It's not as hard as it sounds! Just remember your ABC's.A-Add valueDon't just do the bare minimum when it comes to providing customer support on your website. How to Leverage the Internet in MLM Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site.Your marketing system should fulfill four critical functions in order to peek the interest of your prospect to the point where they either come back to you for more information, or they remove themselves from the prospect pool. Constant Change Is The Only Certainty In Online Marketing This old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to constantly change. Do This - and Destroy Your Resale Rights Business! There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it. Health Effects of Internet Marketing It may not rank as a killer like heart disease or cancer, but the rush by many to participate in internet marketing could be putting them at risk of developing serious health problems both in the short and the longer term. The aim of this article is to help you avoid those effects and to prosper - painlessly!In recent years, internet marketing has shot to prominence, both for its obvious successes like Amazon, Last-Minute. Beware the Click Without the Conversion Why is this funny?Because in essence, a "click-through" places money in the pocket of the pay-per-click search engine --- only a "conversion" like a sale or sales lead creates money for the marketer.Under a practical perspective, a "click-through rate" is the percentage of times your "FREE LISTING" (called an "impression") is clicked on to generate a "PAID" visitor. Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You! What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion?If you are presenting a "diluted" version of yourself to the world, you are literally suffocating your business.
|
| home | site map |
| © 2006 |
