| |
| |
|
Internet Marketing Information |
|
|
|
Getting Your Business Listed for Local Search is Just the First Step
The Public has Embraced Local Search and Want to do More Although Local Search only caught on in the last year, such queries already account for over 36% of all search engine queries. When a person adds a geographic term (like city, town, or zip code) to their search query, the results only show them the small pool of businesses located within that area - and not necessarily all of them. Entering the search terms: "garden supply" + Denver only returns gardening stores in Denver - rather than the many thousands listed in the Google database. They're even shown clustered on a map, to help the searcher easily spot the closest ones. That's significant since people prefer to shop on the basis of convenience. Research shows that over 50% of Yellow Page directory users scan for location first, before deciding which ads to read or consider. Local Search simplifies that preference further. Too Many Small and Mid-sized Businesses are Missing the Boat Their widespread mistake comes from assuming that the Internet is not crucial for their brick and mortar operations. The main reason for people going online is not to buy online. They find it more convenient (that word again) and faster than the traditional methods like Yellow Pages or newspaper ads. A study by ComScore Networks in December, 2004 showed that most people who research products online purchase them from stores in their own community. That study found that 25% of those searching for electronics or computers made purchases. But 92% of those purchases occurred offline. Nearly 40% of searches resulted in sales as much as five to 12 weeks after the initial search. Getting Listed in Key Data Bases Give You a Shot at Being Found You need to make it easy for buyers to find you and choose you when they search online. There's not a single place to "sign up" because there are numerous search engines, Internet Yellow Pages (IYP), and industry-related data bases. Check our whether your business appears on various prominent sites, http://www.localsearchresources.com/listed.html. You do not need to be a techie or have a website to show up in Local Search results. But you have to get into the game. Many small businesses don't show up most places. And that's frustrating for searchers and unwise for them. Provide Precisely the Information that People are Looking for What do people who buy what you provide look for? It's up to you to supply the information they want - hours of operation, payment options, specialized services or credentials, brands carried, etc. What they need to know varies depending on your type of operation. Also, it doesn't hurt to provide helpful buying tips and specifications, too. Here's how online searches are miles ahead of the Yellow Page directory. That's printed just once a year and is out of date by the time it reaches the public. But the ad is small (even if it's a large display ad) compared to what can be spelled out on a website. So once you know your business is showing up in the searches, it's time to beef up your website (or web presence on a portal) so that you stand out in the searches. Then you should start modifying your company policies and practices to make them mesh with your online activities. You'll Reach the Customers you Want the Most Just to provide an additional incentive for you to wade into having an online presence, those who rely heavily on Internet searches are better educated, earn more, and make larger average purchases than those who rely on the Yellow Page directory. With a Yellow Page ad plus an online presence, you'll be findable by most of the people who are at the point of making a purchase. My future articles will show how to develop a Local-Search-friendly website or business policies. You'll redefine how you provide customer service. Going to the trouble to better serve your Internet-savvy customers will give you an edge compared to your competition. Your Need to Act is Urgent - Treat this as Front Burner People prefer to spend their money close to home. But they won't spend it with you if you don't show up in the places where they're looking. This trend is customer-driven. They like using Local Search, and just wish the information could be more complete. Even the search engines are scrambling to get ahead of this parade. And you need to do so as well. Copyright 2005 Off the Page Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Learn to stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-395-9450
MORE RESOURCES:
A-1 Internet Design -Keeping Pace with the Global Internet marketing - PR-CANADA.net (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Relevancy - The New Black for Online Marketing? Information OverloadWith information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the 'all things to all men' approach to advertising is becoming less and less effective. How To Make Money Online Catch the cash on the net?in more ways than one.Thousands of dollars in commission? Does the idea sound too good to be true? Well, it's what people like you and me are earning these days. Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before they read your ad or message, so it's important they get noticed.Below are ten simple, but powerful web marketing tips to get your ads or messages noticed. Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer This guide is for people who know what network marketing is but still in need of a "boost" to start either because they are lost and not know what to do or they have a really bad mentor. If you feel that this reading is not for you, you are very welcome to view my other articles. Internet Marketing - The Two Faces of FREE 'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!It is all to do with your approach to your business and your careful use of 'FREE' things.You will never make any money placing your own ads on other people's FREE classified sites and/or FFA links, even if you have submission software. How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. Dos and Donts for the Internet Marketing Newbie (Part 2) You are now reading Part 2 of my article the "Do's and Don'ts for the Internet Marketing Newbie". Part 1 covered the Do's and this part will cover the Don'ts. Internet Marketing Secrets Spiel Wouldn't you like to know all the Internet marketing "secrets" that have made me the man I am today?I live in a house way too big for my beautiful wife and myself. We eat three square meals a day and can snack anytime we feel like it! We drive our luxurious Cavalier to the beach and swim anytime we want (when I'm not busy making money on the Internet and the beach is not closed because of E. Why No Online Marketing is a Failure (Its Only a Test!) Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there. The 10 Success Basics For Your Online Business It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. Marketers: Are We Getting Dumb? Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)Have you been online later? I suppose so.. Starting an Internet Business is not for Everyone Creating and building your home internet business does not need to be a daunting task. Knowing how to start an internet business will pretty much be the most important thing you would want to know. Website Sales: 10 Scorching Hot Offers That Sell Like Crazy One of the best ways to increase your sales is to offer your potential customers a special offer.It could be trial offers, discounts, purchase awards, etc. Marketing Maxims for Todays Challenging Times These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.1. 9 Great Reasons To Help An Internet Marketing Newbie Zig Ziglar the famous self help guru was once quoted as saying "You can get everything you want in life if you help enough people get everything they want in life."No where is this more true than on the internet and internet marketing. Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone Your Enterprise Won't Survive Unless People Find ItWhether you're a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who live in the same town (80% of all dollars are spent in a buyer's home community). Internet Marketing Success Requires a Business Plan (Part II) Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. Yanik Silver Asked Some Questions That Peaked My Curiosity It's so simple! I wish I'd discovered it a year ago!There are a few marketers that stand out from the crowd. One of the hippest guy's on the internet scene these days is Yanik Silver. 10 Mind Blowing Ways To Increase Your Sales 1. Show your prospects how much enthusiasm you have for your product and business.
|
| home | site map |
| © 2006 |
