| |
| |
|
Internet Marketing Information |
|
|
|
Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won't Survive Unless People Find It Whether you're a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who live in the same town (80% of all dollars are spent in a buyer's home community). Being included in the Yellow Page directory tells the world you're open for business-listed alongside competitors offering similar products and services. After people check the directory, they came to your store, or "let their fingers do the walking." Your Telephone Links You to Buyers Ready to Spend Unlike other methods of promotion, the Yellow Pages connects a business with customers at precisely the moment when they're ready to buy. Traditional Buying Cycle Stage 1 A person consults the directory when they're considering a purchase. They narrow their choices (on whatever criteria they consider important). As it turns out, over 50% select on the basis of convenient location. Stage 2 They call with questions. Whereupon the business owner persuades them to come into the shop or make an appointment - or not. Stage 3 Their coming to your store provides a face-to-face opportunity to nail the sale. The popularity and convenience of the Internet has thrown that sequence on its head. The Shortest Distance from Your Customer to You is Over the Internet Recent studies show that these days as high as 70% of potential buyers head to the Internet instead of the Yellow Page directory. They consider search engines the fastest way to get the information they need to make buying decisions. By the time they walk into your place of business, they're already informed about the products they want. Increasingly, buyers learn about available products and services in their hometown by conducting a Local Search. A Local Search occurs when a search engine query is coupled with a geographic term, like city, state, zip code (for example: plumber + Spokane). The search results only include enterprises within that area. Even a very small business can show up at the top of the search results. But if they're not included in the databases the search engines use, they won't show up at all. Learn whether your business is listed by checking it on these resources: http://www.localsearchresources.com/listed.html . Being Found Demands You Show up where Customers are Looking Small businesses will be compelled to make themselves findable online because of changed consumer behavior. And the Internet has altered other habits as well. The majority of young adults (a highly sought-after demographic) use the Internet every day. It's an integral part of where they get news or the facts they trust. For them going online is as convenient as picking up the phone. Since 74% of households have Internet access, more and more of the buying public uses search engines as a preferred local shopping resource. By comparison, Yellow Page use declined from 75% to 62%. The public is very attached to their cell phones (literally) and, they carry them everywhere they go. There are about 200 million wireless phones in the U.S - 200 million potential buyers walking around. It's now possible for anyone to conduct a Local Search from their cell phone. So there's no question that on-the-go consumers will rely on Local Search even more. Re-examine your assumptions about your own customers. Times have changed. How do they find you? What information they want to know, and how hard is it for them to find it? And what do you intend to do about that? Yesterday's answers about the best way to promote your business don't match the new reality. Most buyers are ahead of you when it comes to computer savvy and confidence in search engine results. That's not a prediction, it's an actuality. Take Local Search seriously because your survival is at stake. Copyright 2005 Off the Page Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Learn to stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-395-9450
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Resources for Starting an Online Business Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable. Hispanic Web Marketing - An Emerging Strategy Major marketers in the United States have recognized the importance of the Hispanic Market since the early 1990's. Back then, only Fortune 500 companies with multi-million dollar marketing budgets started targeting this promising vertical segment through Hispanic TV, radio, and print advertising. Website Sales: 10 Shocking Tactics To Energize Your Sales Let me reveal to you a few shocking website sales tactics to energize your sales and profits, starting now:1. Start your own internet radio station. Internet Secrets Revealed - Six Easy Steps to Build a Website to Success Internet Secrets Revealed! Six Easy steps to build a website to success. How to start a business or improve an existing business. The Tao of Web Marketing A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. FREE Classifieds-Advertising: Your Online Work From Home Business If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look.The trick to FREE classified advertising is quantity and testing. Three Ways to Get Top Quality Content for Your Niche Websites Three Ways to Get Top Quality Content for Your Niche WebsitesGood, popular, profitable niche topic websites need good content. Period. 10 Things You Should Try To Barter For Before Buying 1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc. Reap Incredible Profit with This Simple Strategy Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can't seem to figure out the winning formula?How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do ? and they do it.Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. Enough With the Upsells Already! It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). The Worst Internet Marketing Strategy Ever? Many people are downright frustrated.And when you look at their internet marketing strategy, it's no surprise. Do This - and Destroy Your Resale Rights Business! There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it. Six Little Used Online Marketing Strategies 1. Utilize Your KnowledgeDo you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time. Online Marketing Law! Whats Happening? You read that right. There's a new law in California for online marketing. Year In Review: Top Ten Internet Businesses 2004 The internet boom hit a high mark in 2004. With old standbys and new emergences, the top ten internet businesses 2004 show a variety of companies all with one thing in common: they have adapted well to the World Wide Web. From Niche Marketing to Fragmentation Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated "I don't know the key to success, but the key to failure is trying to please everyone. Money Can Still be Made on the Internet Even though the days of an IPO generating millions of dollars are gone, money can still be made on the Internet. How can you make money online?One way to make money online is to become an affiliate on someone else's website. The Right Way to Use Other People's Articles on Your Website Article Marketing Creates a Steady Flow of Fresh ContentArticle writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author's message gets broad exposure. Ecards as a marketing tool As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. Dont Forget B.O.B.! So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.
|
| home | site map |
| © 2006 |
