| |
| |
|
Internet Marketing Information |
|
|
|
Cheap & Easy Online Marketing
A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That's good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth! A major search engine like google.com will have over 8 billion websites in their database. That's right! Eight Billion! In order to be found on the Internet, just having a website won't cut it. A web presence is just the start of a long, never-ending journey. Driving traffic to your website must become an overwhelming obsession. The more traffic you drive, the more sales you will make. So how do you drive traffic to a website? There are hundreds of ways to drive traffic to your website. They start with the free and easy ones like free online classified ads, email signature lines, and link exchanges. Then, you have the more complicated and expensive methods like website optimization, online advertising and email campaigns. Where to start? With the cheapest and easiest first unless you have a lot of capital to launch your website. Free Online Classified Ads If you search the Internet for "free classified ads", you will discover hundreds of sites. Start posting! This may take time but it doesn't cost you any money. Make certain to get the biggest return for your posting by having a compelling 25 word ad for your website. Don't spend time talking about "who" you are and how long you've been in business. "They" don't care! You would be better off to offer something for free in your classified ads. Offer a free ebook or product sample. Offer the chance to win a free drawing for one of your products. Remember, you need to drive traffic to your site. What words will do that? Email Signature Lines Every time you send an email, you have an opportunity to influence the email's recipient. Just below your signature, add a hot link to your website and your 25 word free classified ad copy. In your email program, this should take about 5 minutes to set up and it will automatically be added to every email you send. Link Exchanges There are many large link exchange groups on the Internet. They were spawned based upon the need for cross-linking sites. Why? The search engines used to make the assumption "the more links pointed at your site, the more popular your site". "Used to" is the operative word here. The search engines can now tell if you are linked to these large linking farms and discount your website because of it. So, back to the "old" way of link sharing. Think of your product. Let's say your product is vintage dolls. Go to your search engine of choice (I prefer Google) and type in "vintage dolls". Now start to go through every website listed. Find those sites which complement your product but don't compete with your product. In our example, you would look for websites that focus on display cases for dolls, vintage clothing for dolls, or furniture for dolls. On every one of those websites, find their contact information. Now, send them an email. Your offer? To place a link from your website to theirs if they will do the same for you. Give them your website address so they can check it out. For every one that responds, add their link to your site, as they have for you. At the very least, this might generate a targeted customer to your website. It will also help your search engine popularity ranking. If you are starting out on a shoe string, try these cheap and easy methods first. As you begin to make money, take some of the profit and invest it in higher order marketing like website optimization efforts, online advertising, and email campaigns. Ready? Good! The best method for driving traffic to your website is the one you actually do. So, quit reading articles and get going! Michele Schermerhorn has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com) and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".
MORE RESOURCES:
A-1 Internet Design -Keeping Pace with the Global Internet marketing - PR-CANADA.net (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Internet Marketing Help If you're looking for Internet marketing help you've come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business. 7 Tips to Help Internet Marketers To make a living online is the dream of many internet marketers.How do you do this? Unfortunately, if you want to expedite the process, you need to spend some money. Successful Marketing Using Websites and Why So Many Businesses Get It Wrong Many great website concepts are developed, launched.. Why Online Business - The Harsh Reminder Why Online Business Is For You Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom. The Vital Tools To Marketing Success Special Article Report: Theses Keys Work!Many times over the past few years I have had subscribers and business partners ask me why and how I am able to not have a day time job and work from home fulltime when they are doing the same thing and still are caught up in the day to day grind?Simple Really, The article I write below will help you understand how to suck in profits without having to spend your life savings to do it. Many top names in marketing and advertising ask me why I dont put all of what you are about to learn in a ebook and sell it for a profit?Mainly because there is enough of that going around now! Many different times you will see a ebook or software that comes out claiming to be the next BIG secret to success just to find out the only one succeeding in making anything from it is the so called GuRu himself. This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. The Paradigm Shift of Internet Marketing There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. New Product Launch Checklist Launching a new product or service is an exciting time and it is possible to overlook something in the rush to get that product or service to market. I developed the following checklist to make certain that I didn't make the same mistake twice. Sneak Up On Your Competition Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. 10 Psychological Desires To Insert Into Your Ad 1. Most people like surprises because it's a change of pace from their routine. 10 Ways To Increase Your Ads Efeectiveness The current climate on the internet is very unfavourable to the small business operator. All forms of advertising are becoming blocked, or too expensive. Learning More About Your Customers to Achieve Maximum Online Profits! Knowing about the people who buy your products or use your services on the internet is extremely important. If you know what your customers like, dislike, want and think, then you know exactly how to update your site and adapt it. Kaizen in Online Marketing Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today's markets are using it. The 3 Keys To Business Victories No matter what business you are in there is a high chance of failure. Why? Because most people don't do the research and keep the right focus needed to succeed. Grab that Browser! The Captive Affiliate Marketing Model Creating mini-sites that grab your browsers and prime them into buyersIf you're familiar with autoresponders this will be simple, but yet many affiliates don't even think of this, and I can understand why - because when you glance over this idea it seems a little over-enthusiastic for making a simple commission based sale. But this is a common flaw in affiliate marketing - we're stuck in this mindset of keeping things as simple as the concept suggests. The Truth About Info Business Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.We both read many times sales and endorsement letters the only aim of which was to show us the ultimate way to Internet profits. The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:1. Niche Marketing and Finding Your Way to Profits If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Getting Members For Your Community If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article. Traditional Mediums versus Search Engine Positioning Banner Advertising:Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner.
|
| home | site map |
| © 2006 |
