| |
| |
|
PPC & Advertising Information |
|
|
|
Maximise Your AdSense Earnings
As a blog or site owner, you can make some cash with Google's AdSense pretty easily. To maximise your potential earnings, here are some tips that may help you: 1. Create Well-designed Sites People are impatient and will not tolerate poorly designed websites. Make sure that your site's colour scheme is overly gaudy, glaring, or plain hard-to-read. Use a readable font size, and always make use of bulleted lists, dividers and make your paragraphs short whenever possible. Never create an overloaded website and always focus your content. Ensure that your navigation is easy to understand and that the user will intuitively know where to click to get to where he wants. A good well-designed website is the first step in attracting more visitors. 2. Place AdSense Ads On Pages With Content Content in this case means text, because images and other media may not return targeted ads. Only text is used by Google's targeting technology to determine what kind of ads will be served. 3. Make Them Prominent Put your ads in a place where your visitors will have a high chance of looking at them. For example, place them in the middle of your content, or above the fold of the page, where they can see your ad before scrolling down. 4. Customise Your Ad Colours Google allows you to customise the colour of ads, so why don't you? There are two schools of thought here: You either make the ads look like part of your site, or make them look very outstanding. For variety's sake, you can even rotate up to 4 different color palettes for a particular ad. 5. Use Appropriate Ad Formats AdSense has a number of ad formats available for you to choose from, so make use of them to create ads that suit your layout best. 6. Double-check Framed Ads If your page uses frames, check that you have selected the Framed page checkbox on the Ad Layout page. Otherwise, AdSense cannot gather the proper information about your site and will not be able to serve targeted ads. In fact, I highly recommend that you place this line in the AdSense code of all your ads anyway: google_page_url = document.location; It's just for the simple reason that while your site may be frames-free, someone might have clicked through to your site while in someone else's frames, and your ads may not be showing targeted ads anymore. 7. Use channels to track performance Channels are the best tool to analyse your ad performance. Use them to determine the performance of a page or site. Test your colour schemes, placement and formats with channels to tell which are the performers that you want to keep. Remember to give your channels descriptive names that you will be able to understand. Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.
MORE RESOURCES:
PPC-Advertising - Google News |
|
|
|
RELATED ARTICLES
AdWords Campaign Set Up Tips - Part Two Ready for more tips on how to make your AdWords campaign work more effectively for your business?Start with a Modest BudgetJust as you should start with a smaller geographical region, start with a modest campaign budget. Spend a few days or a few weeks fine tuning your ads before you really decide to pump up the budget. Click Fraud and How to Deter It Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent. ClickBank Link Theft: Is It Really That Bad? If you have visited any of the affiliate-related websites or read any of the various ebooks about affiliate marketing, you've almost certainly seen references to the thorny subject of link theft. Indeed, so contentious is this issue that it is frequently discussed in forums and a whole arsenal of third party weapons has evolved to help defeat it. $1 Million in Google AdSense Earnings They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead. So You Want Big Profits From Your AdWords PPC Advertising Campaigns? So You Want Big Profits From Your AdWords PPC Advertising? Everyone wants to make $300 a day or more with their AdWords campaigns. You've started a few campaigns, spent a few dollars, and now you're wondering - "where's the payoff!"There's no secret to AdWords success. The One Simple Trick That Can Double Your Adsense Revenue I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www. 4 Steps To A Successful AdWords Campaign Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it comes to using AdWords efficiently. After $100 in losses and having many failed campaigns, I have learned how to solve many of these setbacks, so I have put together a list of the 4 steps required to come out on top. Google Adwords Guide II - Why Use Negative Keywords When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Easy Clickbank Management with the Right Tools Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. Are Small PPC Search Engines Really Worth The Effort? Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey. Creating Revenue Without Much Effort, Set It And Forget It Online Earning more revenue from your website is the goal of most webmasters. However, this is time consuming and with so many things to do options are what you need. How to Make More Money from the Google Adsense Ads on Your Blog Numerous bloggers these days are looking to earn extra cash through the google adsense ads that they post at their sites. Actually the spreading of pay-per-click ads by leading search engines in recent times to smaller sites and blogs has had a major impact on the net. The Truth About Google's Adsense Affiliate Program The truth about Google's Adsense program is that it is amazing. It's the greatest affiliate program ever invented. Buying Your Way to the Top with Pay Per Click Advertising Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That's basically what happens whenever a prospective customer or client types a phrase into a search engine that's relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine's computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising. How to Take Advantage of the New Google Adwords Changes On Friday, July 15th all Google advertisers got the email message entitled "Google AdWords(TM) Announcement: Keyword Evaluation Changes". Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat. PPC Fraud, Google Stands to Lose Millions Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google. Grow Your Internet Business with Pay Per Click Search Engine As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large users based, no wonder many internet businesses are currently making use of Google Adwords (http://adwords. 10 Ways To Indirectly Get To The Top Of Search Engines There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. How To Find Your Own Valuable Adsense Keywords For Free There's tons of money to be made from the Google Adsense program for web masters and blog owners. That's why "the vultures are circling" and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. How to Make More Money with Google AdSense Like any Google AdSense Publisher, you will want to increase your Google AdSense revenue. Your AdSense revenue depends on 3 factors: (1) the number of visitors to your site, (2) the number of visitor that clicks on the ads (Click Through Rate, or CTR), and (3) how well the ads pay (Cost Per Click, CPC).
|
| home | site map |
| © 2006 |
