| |
| |
|
PPC & Advertising Information |
|
|
|
Pay Per Click: Whats It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through. Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site). This is great because essentially you only pay for RESULTS. THE PAY-PER-CLICK SEARCH PHENOMENON One of the most popular places pay-per-click has become a phenomenon is within search engines and Web directories. For example, let's use one of my own listings. Go to http://www.yahoo.com/ right now and search for "ezine publishing." On the search results page, you'll see at the VERY top a section called "Sponsor Listings." Guess who is listed up here? Yours truly! In fact, at the time I wrote this article, my book site - http://www.ezinequeen.com/tutorial/index.htm - is listed at number one. Underneath the sponsor listings is the section called "Web Matches," which shows the regular search engine listings that are submitted and indexed the traditional way. If you do searches for "ezine publishing" on Lycos, AltaVista, and CNET, you'll also see me in the top "Sponsor Listings." How did I achieve this? Did I pay some search-engine-optimization guru thousands of dollars to tweak my Web site in the favor of all these search engines' algorithms? No way! I'm on a small business budget, just like you. I achieved these listings myself, and you can too. In fact, it's ridiculously easy. I simply opened an account with Overture and bid on the phrase "ezine publishing." Overture (http://www.overture.com) provides the "sponsor" listings at all of these sites. Now, don't let the word "bid" scare you - it's actually a simple process. Once you have an Overture account, you can go in and see exactly who is bidding on the keywords you want, how much they are bidding, and how many clicks these keywords get each week. Then you can choose an appropriate amount to bid and estimate your budget. Some popular keywords go for several dollars, while others go for as little as 5 cents. AIM TO LAND ONE OF THE TOP THREE SPOTS Your goal should be to land one of the *top three* spots for your keywords at Overture, because most of the affiliate sites (such as Yahoo) ONLY show Overture's top three listings at the top of the page in that "sponsor" section, which people see FIRST. If you're number four or five in Overture, you may show up at the bottom of the search page, if at all. Right now Overture has contracts with Yahoo, MSN, Netscape, Lycos, AltaVista, CNET, and more search sites, and they claim their listings reach more than *80 percent* of all U.S. Internet users! EASY TO SET UP, QUICK RESULTS I'm the first to admit that while I'm "The E-zine Queen," I'm NOT a technical person. I do none of my own Web design, programming, or computer maintenance, and I'm apt to throw money at anyone who can help me avoid technical tasks! But I found Overture easy to figure out. It only takes them a few days to approve and post your listings. This means if you sign up today, your site can be listed for the keywords you choose by next week. And that means more TARGETED TRAFFIC to your site by next week! THERE ARE OTHERS TOO There are a few other popular pay-per-click services out there. Google AdWords Select (https://adwords.google.com/select) is one of them. Their service works very similarly to Overture, although your listings appear a bit differently - in little boxes alongside of the regular search listings. And your position is determined not only by your bid, but by your ad's popularity (number of clicks). The only drawback I found with Google's service is that they absolutely will not accept any listing for a site that features a pop-up window. Even if the pop-up features content that is completely related to the site, such as for a newsletter. I hemmed and hawed to their editorial staff ... and got nowhere. GIVE THEM A TRY! So be sure to give pay-per-clicks a try. You only pay when someone clicks on your ad, so why not see what type of results you get? It's important to remember that pay-per-clicks are just one tactic in your bag of online marketing tricks. Don't rely on them for all of your Web site traffic. You should still put effort into achieving regular search engine listings and gaining online exposure in other ways. As your mother likely told you, don't put all your eggs in one basket! ; ) (c) 2000-2003 Alexandria K. Brown. ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES:
PPC-Advertising - Google News |
|
|
|
RELATED ARTICLES
Six Golden Rules Of Pay Per Click Marketing Campaign What are pay per click engines?Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. AdWords Work: They Really Do! In 2003 I was accepted by Google into their AdSense program. Without a doubt, it has been a profitable relationship for both parties as they continuously serve up high paying content related ads and we share in the spoils. Optimizing Adsense For Better Performance and More Money! So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).Before we get into it, learn more about Google Adsense here: http://www. How To Increase The ROI On Your PPC Campaigns Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer. Price Your ClickBank Products for Maximum Profit Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy.Most merchants understand that over-valuing a product kills sales. The Google Revolution Google is probably one of the single most important revolutions of having a successful Internet business.If you can use it effectively then you'll be able to first build a database, and second attract targeted buyers. Pay Per Click Search Engines - A Fundamental Overview Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. Easy Clickbank Management with the Right Tools Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. Using Google AdWords to Increase your Adsense Profits I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. How To Use Pay Per Click Ads Without Ruining Yourself It may seem to be a very expensive way of selling your products. But if it's done the right way it can be a money making machine on auto-pilot. 4 Steps To A Successful AdWords Campaign Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it comes to using AdWords efficiently. After $100 in losses and having many failed campaigns, I have learned how to solve many of these setbacks, so I have put together a list of the 4 steps required to come out on top. Sell Multiple Products Through a Single ClickBank Account A ClickBank merchant account allows you to define and sell up to 50 separate products. If you have more than one product in your range, it makes sense to sell them from a shared ClickBank account. Disguise Your ClickBank Affiliate Links Using Status-bar Faking Many surfers are savvy enough to identify ClickBank affiliate links, simply by glancing at their browser's status-bar before clicking. The status-bar reveals the familiar ClickBank hoplink URL, which frequently alerts the surfer that an affiliate referral is about to take place. 3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series) What is Average Customer Lifetime Value?Traditional business philosophy is that "it is often more expensive to acquire new customers than it is to generate repeat sales from existing ones and that existing sales are more profitable due to the reduced marketing expense." This strategy is very effective for offsetting the affects of rising pay-per-click costs. The Pay Per Click Mistakes Of A New Marketer My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. Optimize Your Pay Per Click Ads - 3 Quick Tips Running a pay per click campaign can be a valuable, fast source of online sales - but it can also cost you a lot of money if you don't know what you're doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of money very fast - without making a single sale. Picking The Right Keywords For A PPC Campaign Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. How You Can Make Serious Money Self-publishing With Adsense Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.It is important to understand what self-publishing is and its' enormous potential to fully appreciate and indeed take advantage of Adsense. Tips for Maximizing Your Google AdSense Revenues Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn't putting in the effort to make things happen. How To Use PopUps With Google Adwords One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary.
|
| home | site map |
| © 2006 |
