| |
| |
|
PR Information |
|
|
|
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions? Quite often, what you don't know can hurt you. Most people have no idea on how to prepare for questions. It is important when you run a business to know what to do in a crisis and how to handle yourself and your staff. Some of the items to consider are; how to dress during an interview, what to have ready, what never to do and how to answer leading and hostile questions. When it comes to what they might ask, there are things to think about in advance: * Determine what it is that you want to say and what points you want to get across. * Having note cards in point form can help jog your memory. You do not want to be searching for answers and risk coming across as lacking the expertise they are looking for. Have these basics answers ready: * Why does it exist * Why is it important * What is the purpose of your work, organization * Who benefits from this * Why is it unusual, unique or different from what has been done already * What made you enter this field Remember, never slander or appear to slander others or their beliefs. It will only harm you in the end. You never know what the reporter's likes, dislikes or beliefs are. * Always take the high road. Also, think of the interviews from your audiences' point of view, not necessarily the reporter. People care about the benefits to them more than the features. Know: * How will this affect them * Will it improve their life * Save them money * Help them or their family get ahead * Help the environment Have any supporting material with you, especially for newspaper. You may want facts, quotes, statistics, definitions, contrast, comparisons, and your personal experience. When you can personalize it and move facts to people, it becomes more interesting and personal. Learning basics protocol on how to compose your self and how to answer questions will go a long way in building your credibility and showing yourself as a valuable source. When you are seen as a valuable source, they will come back for more information, which leads to more coverage and more credibility. All the Best! Master Communicator Blog
MORE RESOURCES:
PR - Google News |
|
|
|
RELATED ARTICLES
5 Critical Tests Every Press Release Must Pass You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers. Publicrelationistas? Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors. And equally sold on the next step too, create, change or reinforce that perception/opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization. How To Get Radio-Active PR For Your Non-Profit Cause-Part One "We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities. Celebrities Cant Have It Both Ways Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as the credibility that comes with prominence in the media. PR? Why? Well, for starters, because good public relations can alter individual perception and lead to changed behaviors among your key outside audiences. And that can help business, non-profit and association managers like you achieve your managerial objectives. PR: Lets Cut to the Chase If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do business with you; community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities. Media Training: Why Nobodys Listening to You SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points. Publicity: A Financial Planners Best Marketing Friend There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Top Ten Tips For Great Sound Bites If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. Leveraging Your Reputation - Making PR Work for You We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars. A Managers PR Paradigm If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Publicity: Nailing a Media Interview, Part II (Crisis Management) We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Why Restaurants Go Out of Business Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream. Publicity: Nailing a Media Interview, Part I The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter. Media Training: Three Reasons to (Almost) Always Stay On-The-Record The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them. How to Work with Newspaper Photographers The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Are You Dissing Public Relations If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Starting A Publicity Program Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. 3 Reasons to Tap into the Power of Publicity Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news.
|
| home | site map |
| © 2006 |
