| |
| |
|
PR Information |
|
|
|
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction... (1) Make sure the information is newsworthy. (2) Tell the audience that the information is intended for them and why they should continue to read it. (3) Start with a brief description of the news, then distinguish who announced it, and not the other way around. (4) Ask yourself, "How are people going to relate to this and will they be able to connect?" (5) Make sure the first 10 words of your release are effective, as they are the most important. (6) Avoid excessive use of adjectives and fancy language. (7) Deal with the facts. (8) Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address. (9) Make sure you wait until you have something with enough substance to issue a release. (10) Make it as easy as possible for media representatives to do their jobs. Remember this, a news or media release is not meant to be a blatant self promotional vehicle - it's meant to make the journalist's job easier for them and be interesting reading for their readership. Keep this in mind and you'll have a fair chance of coverage. Author: http://www.JamesBurchill.com - James is a freelance writer and consultant
MORE RESOURCES:
PR - Google News |
|
|
|
RELATED ARTICLES
Think Big Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation. What Determines PR Success? As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort. Getting Free Publicity with Radio Interviews Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. How To Get FREE Publicity Whenever You Want ! What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services. 35 Quick Tips for Writing A Press Release Layout1. 1-2 pages in length. Think Like a Reader, Viewer, or Listener to Get Great Publicity About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers. Got Publicity? How to Become a Household Name Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."Getting your name "out there" requires getting yourself "out there. Managers, Have You Been Shortchanged? You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary. PR: Advice You Didnt Ask For Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. What? You Havent Got a Capability Statement? What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes. How to Get Some of Paris Hilton's TV Time When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. How Would You Ever Know? Your important outside audiences behave in ways that stop you from reaching your objectives.Because you haven't paid much attention to their care and feeding, is it likely you'll know they are placing a hammer lock on your business in time to limit the damage?With some luck, you might save the day, but why let matters fester until you have a bad situation like this on your hands?Especially when a proven sequence can help you alter the perceptions, and thus behaviors of your most important external audiences making the achievement of your business objectives much easier. A New Idea For Venture Capitalists Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown. How to Get More Mileage Out of Your Media Coverage Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line - "Print it and they will come" - doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they read or even remembering it for long. Get Write To It The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. PR Buyers Beware! It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your organization, and exactly at whom those tactics should be directed. Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager, you simply cannot avoid such consequences when you allow external target audiences to hold negative perceptions about you which lead inevitably to those hurtful behaviors. Effective Media Relations Tips- What To Do After The Media Interviews You! Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't just stop once you have been interviewed. Levines Laws For Pitching With Panache Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to follow. To some extent, they coincide with universal rules that apply to all human relations-courtesy, honesty, respect, integrity-but some of them are relatively unique to media relations, such as the advantage of having a topic that grabs by the collar and won't let go.
|
| home | site map |
| © 2006 |
