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PR Information |
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PR Information
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RELATED ARTICLES
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Media Relations - Ten Essential Tips to Use The Media to Market Your Business In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day. Get Outsiders on Your Side Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial boost in capital donations, or more frequent component specifications by engineering firms. Recessions Dont Last Forever! It could, but what if it doesn't?Will you be prepared?Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.Don't let that happen. Publicity: The Best Things In Life Are... FREEE! One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan. For Financial Planners, Marketing and Publicity Is About You For financial planners, getting publicity, in the end, isn't about having contacts in the media.Or about writing a great press release. Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity) A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. PR Is Just Smart Business The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that. PR: Ouch! Tells the Tale Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?Chances are your PR effort is focused primarily on communi- cations tactics and not on the process needed to really move those key audience perceptions, and thus behaviors in your direction.Which means you've missed out on the sweet spot of public relations. PR Going According to Plan? Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered - does your current public relations plan help persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success?If the answer to that question is uncertain or even no, change is in order. Gaining Free Publicity Through Press Releases One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Effective Media Relations Tips- What To Do After The Media Interviews You! Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't just stop once you have been interviewed. Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. How To Use PR To Build Your Business Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. 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