| |
| |
|
Sales Information |
|
|
|
Now Is A Great Time To Sell!
Its official. The news just came out. Yes, we are now in a recession! Duh. As if you didn't know. Companies big and small have been laying off their employees right and left all year. The stock market sucks. And now they tell us we are in a recession. Big deal. I say that now is a great time to be selling. Why? Well first consider when the worst time to sell to is. The worst time to sell is when people are complacent. When someone is complacent, they are comfortable. And if they are comfortable, they are not in pain. And if they are not in pain about anything, then they don't need or want anything. And if they don't need or want anything, then they won't be buying anything! The best times to sell are when people are in pain because their business is either expanding or contracting. For the latter half of the 90s, businesses were expanding like crazy. Although this is something we consider to be a good thing there is pain associated with it. The pain is in keeping up with, or being prepared for the growth. As a result, people and business bought like mad in the late 90s. Now businesses are contracting. There is even more pain in this. If you can help businesses (or individuals) to reverse the contraction, make more money, or make the contraction less painful by saving them money, then you have an opportunity for a sale. The difference is now businesses are tighter about their money. You have to get to the real decision-makers faster, and establish value faster. During boomtimes you can be a bit sloppy in your selling. During contractions you can't afford to not be at the top of your game. I know this is obvious to many of us, but sometimes its easy to use news that "we are in a recession" as an excuse for why our sales suck. If your sales are sucking wind at the moment, figure out a way to uncover some pain that you can solve now for your prospects with your products and services. If you can't figure out a way to do this, then go sell something where you can. Today's economy is different, and there are different motivations driving it. Move with the trends, not against them. © 1999-2004 Shamus Brown, All Rights Reserved. Shamus Brown is a Professional Sales Coach and former high-tech sales pro who began his career selling for IBM. Shamus has written more than 50 articles on selling and is the creator of the popular Persuasive Selling Skills CD Audio Program. You can read more of Shamus Brown's sales tips at http://Sales-Tips.industrialEGO.com/ and you can learn more about his persuasive sales skills training at http://www.Persuasive-Sales-Skills.com/
MORE RESOURCES:
Sales - Google News |
|
|
|
RELATED ARTICLES
The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills "THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the top five most important steps in the selling process?Answer: 1. Rapport. Listen! How to Sell More by Listening More! In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people talk about being consultative but they don't really know what consulting is! No-one can consult if they cannot listen first. Wholesale Secrets Revealed: The Holy Grail Of Wholesale! Like the legendary search for the Holy Grail, the cup that Jesus drank from at the Last Supper, the same "holy crusade" goes on today by veteran and newly anointed business owners for the perfect wholesale, surplus, and drop-shipping resource. They believe that divine intervention will lead them to suppliers that can defeat the economic laws of "supply and demand. Give Up the Need to Sell Most business people will tell you that selling is not their favorite activity. Let's explore a way to look at the process of sales a bit more favorably. Sell More: How to Get Motivated Buyers To Call You First How many sales opportunities have you lost to competitors who seemed to have the inside track? It's likely your prospect purchased from their emotional favorite.Selling goes beyond communicating the value of your products and services. "The Power Of Consumer Opinion, & How To Profit From It!" Selling is just a whole lot easier when you know what people really want.But unless you're psychic, or know how to do the Vulcan mind meld, "getting into their brains" is HUGE!I can't tell you how many times I've racked my brain trying to make sense of consumer opinion, & up until this point, I have to confess. Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test Business owners should be more like doctors.Forget selling and start asking your customers where they hurt. Peak Performance - What You See Is What You Get! Would you like an easy way to track the performance of your sales SuperStars? Will a large sales activity board really make a difference? You bet! This article will give you three easy ways to improve the performance of your sales team because what you see is what you get!Setting up your sales activity board: Start by ordering a large erasable board from your local office supply store, the bigger the better (hint, a big board = assumed big results!) and mount this board on a wall easily seen by your sales team but not visible to your current or prospective clients. Use this sales activity board to track the performance of your company, highlighting the "critical" factors for your sales success. Everything Follows the Pitch If you asked me to point to the heart and soul of a startup company, I would not say it's the people, the culture, or even the product. I would say it's the pitch. Ten Quick Etiquette Tips for Business Lunches Knowing what to do when meeting a prospective client forlunch, or going to lunch with the boss or colleague can beconfusing at times. Here is a quick list of items toremember: 1. Four Easy Steps To Building A Powerful Employee Incentive Program Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article, I will show you four easy steps to build an incentive program that allows everyone to win!Setting objectives: For any type of employee incentive program, your team must feel the goals are attainable and realistic. Whats the Secret to Repeat Business? When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particular element included in your plan, your efforts to entice customers to buy over and over will fail. SPIN, Relevant To Both Salesmanship & Advertising! Neil Rackham turned the world of high-ticket salesmanship on its ear. By observing over 35,000 actual sales calls, he scientifically isolated & identified the specific behaviors exhibited by successful salespeople. 17 Tips for Bringing Your Event to Life Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration?the list goes on and on. Gatekeepers When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss's time."But gates are two-sided - they open as well as close: a gatekeeper's job is actually to make sure the boss gets to spend his/her time efficiently. Sales Training from the Ghostbusters Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has invaded and is currently wreaking havoc and chaos throughout the land. The Most Important Word in a Business Letter What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests us. How to Sell Your Products Without Competition Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it's not uncommon for other shows to have 20% or more of the booths filled with vendors in the same niche - which is a buyer's market and a seller's disappointing show. Use Bundling To Increase Your Profits And Sales Use Bundling To Increase Your Profits And Sales An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. Connecting with Customers I just got off the phone with a friend of mine. Business is up he said, but he didn't know why.
|
| home | site map |
| © 2006 |
