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Dr. Seuss's 3-Step Selling Process
Hello Everyone: Here's a unique look at learning how to "I am Sam. Sam I am. Do you like green eggs and ham? Would Most people have read the Dr. Seuss tale "Green Eggs & Ham", ~~~~~~~~~~~~~~~~~~~~~~ "Sam-I-Am" Selling Technique ~~~~~~~~~~~~~~~~~~~~~~ 1. Sam is selling a product, initially, to an uninterested 2. Sam consistently offers the prospect a choice when trying 3. He refuses to give up. No matter how many times his
If you have been effective in learning about their specific ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Go On, Tell Me More ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ What About Options ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ When its time to present your offer, give them at least ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Speak Simply ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~ Hug the Objections ~~~~~~~~~~~~~~ Recognize that objections are a natural component of the ~~~~~~~~~~~~~~ Clarity and Probing ~~~~~~~~~~~~~~ Clarify their objections and uncover their true hesitation. Learn to handle objections in a non-argumentative, non-
Variety is the Spice of Life ~~~~~~~~~~~~~~~~~~ As long as you do not pressure them into making a decision, ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The SIX A's: Ask, Ask Ask, And Ask Again ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Take a lesson from Sam and learn the importance of polite Use these selling techniques and win like the Sam You Are. Dr. Seuss web site with the original story and other games
Catherine Franz, a Certified Professional Marketing &
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