| |
| |
|
SEO Information |
|
|
|
Tread Towards A Successful "Internet Research"
Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost. Your expectations from "The Information Superhighway" will crash if you proceed with the general view that exaggerates the ease of Internet usage. What is required is a moderate, balanced approach keeping one's head on shoulders. Approaching the net should be similar to any other research endeavor i.e. by adopting a formal strategy to maximize results. "Motivation" is the key word here. If you do not have a serious research goal, you cannot dig far. To make the search a more meaningful exercise and profitable too, you should know where to search and how to search. Be clear about what you are looking for? Be specific in the identification and use of keywords. Being an advanced Internet researcher, you should always use the advanced services when available on a search engine or a directory or a look-up. Have a list of Boolean search strings ready before proceeding on for advanced search in a search engine. For preparing Boolean expressions the following may be used as required: "AND" is used to tell the search engine to find both terms on the same page. "OR" is used to find one term or the other. Looking for one term is very useful when the same term may appear in two different ways. "NOT" tells the search engine to look for web pages with the first term but not the second. "NEAR" instructs the search engine, only to return the web pages in which the terms are near each other. Categories of Search Tools available are: Search Engines - They use keywords or phrases to search the Internet. Many of them allow you to enter questions rather than simply a few search terms. Most search engines have catalogues that sort a limited number of sites on the topic. Some frequently used search engines are:
Meta Search Engines - They quickly and superficially search several individual search engines at once and return results compiled into a convenient format. They only catch about 10% of search results in any of the search engines they visit. Some examples of Meta S.Es are:
Subject Directories - They are the collection of web sites picked by editors (sometimes experts in a subject) and organized into hierarchical subject categories. They are often carefully evaluated and kept up to date. Some widely used directories are:
Search engines are wonderful but the problem is that none of them has indexed even half of the Internet. Each search engine indexes the web differently, searches the web differently and thus has very different results. This means if you enter a search into Altavista and get zero results, this may not be the case if you go to Northernlight or Google. A good web researcher must search a few search engines before exhausting the search. What is MUST before setting out for search is a glance at the FAQs. As each search engine is different from each other, it is essential to set your doubts at rest before you proceed. X-raying the websites - At times you will not be allowed to access a particular page on the website as it may not be linked with any of the pages on that URL. A good researcher knows that just because you are not allowed access to a page, does not mean you can't still get in. If you can't get in from front door of the website, then try the back door of the server by using the advanced function on a search engine. Even if a page is not linked, the search engines might have indexed it. All you need to do is go to the advanced search function on Altavista and type in host:XYZ.com AND the words you expect to find on your page. Flip Searching - Flipping is a technique in which you look for pages containing links to specified URLs. Use linkdomain:ABC.com to tell the search engine to locate all the pages that are linked to "ABC URL". Every great researcher should have an organized library of resources. Whether this comes in the form of organized bookmarks and favorites or a notebook, it is imperative to track your research. The Internet is like an ever-changing medium. What worked yesterday, may not work today. Therefore, a good researcher should always have "Ever Onwards" as the motto and should not surrender the search easily. With over billions of pages on the Internet you can turn all odds in your favor and succeed in finding what you are looking for. About The Author Jagmohan Saluja is a Virtual Professional providing support services to small businesses. To know more about him visit http://www.internet-researcher.com. indianva@internet-researcher.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Internet 2005: The Ten Billions Pages Search Engines To see each and every page during 10 seconds would take 694 days 24/24.The leading search engines fight to be the first that oversteps this level. Banned from Google and Wondering Why? There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. The 7 Best Stealth Techniques to Improve Your Google Rankings Stealth as in Spying. But Knowing What your Top Competitors are Doing and how they are doing it you can greatly improve your very own search Engine Rankings. SEO Expert Guide - Free Site Promotion (PR) (part 6/10) In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. Site Maps: A Force To Be Reckoned With Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking). How To Measure Search Engine Marketing ROI According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?The answer is mostly yes. Google Has No Content On Page One of the post from My SEO world Meet Up Group?.!One of my Friend posted"Best example is google and yahoo and other good Search engines, they are not using Meta tags, keyword and description. Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it. Complete Web-Site Optimization For Search Engines (Part 1) SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow. When to NOT Hire a SEO and Why When you get an e-mail from SEO Company with content similar to this:"We submit your site on X00.000 search engines and directories?"Stay far away from companies which offer you to submit your site on thousands of directories and search engines. How to Google; or How to be Easily Distracted I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives. Beginners - Getting Listed In Search Engines Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Is New MSN Search More Precise? Just Ask Google MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www. Finding the Right SEO Company I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. The Truth About Search Engines: Playing A Game You Cant Win If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. The Golden 5: Steps to Google Success The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. How To Improve Your Search Engine Ranking With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines. 20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". The Reality of Search Engine Submissions Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies.
|
| home | site map |
| © 2006 |
