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However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines. Basics to Search Engine Optimization Search Engine Optimization popularly known as SEO.SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines. Google - PR & Backlinks Here are some observations that I have made recently:1. On several of my own sites, I have some pages with zero page rank despite having links pointing to them PR 5 pages on the same site. 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In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines. Seek Engines: What If Seek Had Bumped Out Search? In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity. Five Simple Steps to Getting Links to Your Site Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. King + Queen = Royal Success Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. 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